News@Nyenrode | June 2016
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Newsletter
June 2016
Dear Mr./Mrs.,
 

I am writing this from China. It’s a visit planned a long time ago, to our Beijing partner,  Renmin University. I arrived just a few days ago, and woke up at 5 a.m. because of the jetlag. I thought I’d be the first at breakfast at 7. That turned out to be absolutely wrong, because I recognized a couple of Nyenrode IMBA students I had already met the evening before. We had enjoyed a dinner organized by an alumnus working in Beijing. I sat down with them and we started chatting. It turned out they were due to head out on an early company visit. Then they had to work out a case for a company which they would have to present to that firm’s managers the next day.

My program is different. Together with Prof. Désirée van Gorp and Prof. Dennis Vink, I’m visiting Renmin University to speak to the Vice Chairman, the Dean of the Business School and in the evening with a member of the Supervisory Board. Lunches, dinner and appointments in between. Désirée is accompanying us while at the same time staying in touch with the students currently engrossed in a company. I think that’s pretty clever. When we’re dropped off at the hotel, tired, at 11 p.m., I see a number of students working on an assignment on their laptops in the lobby. This is my image of a business trip organized by Nyenrode. It differs from the picture sketched in the media at the beginning of June, following a Nyenrode New Business School trip to China. And it differs from what I actually experienced myself when I did an Executive MBA at our university. Trips abroad are important for the development of our students, and are an essential component of many of our programs. So it’s also important that they run well, and that the students get the maximum from them. These are often unique trips and important experiences.

What may have happened during the NNBS study trip to China is being investigated by an independent committee. We are unrelenting in ensuring that the foreign trips continue to be what they always were: unique and intensive experiences with a different way of working, a different cultural and corporate environment, but above all sound and high-quality education for our students.

Miša Džoljić
Rector Magnificus

Jenny Sok PhD
Jenny Sok’s PhD graduation took place at Nyenrode on June 27. The title of her dissertation is ‘Make it work: Rethinking the work-home interface’.
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Insight into Corporate Governance Code
Eighty participants and alumni from the New Board Program in the Coachhouse, all with their eyes closed. Some of them with their hand held up, after Princess Laurentien of the Netherlands presented the proposition: “I’m different at work than at home.” It was a wonderful and vulnerable moment during her presentation on the ‘missing chapter’ in the Corporate Governance Code: the voice of the next generation. It was an exciting conclusion to the Executive Session 2016 of the New Board Program.
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Lean Experience Days
‘Lean Experience Days’ is the definitive annual Lean Nederland conference. This year it was held at Nyenrode on June 27, 28 and 29. This 12th staging was devoted fully to ‘The Return on Investment (ROI) of Lean: what does Lean deliver?’
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Redesign Part-time MSc in Management
The new cohort is again underway – this time the twentieth. In an interview Maren Smulders, Program Director of  Nyenrode’s Part-time Master of Science in Management program, describes the renewal which the part-time MSc is undergoing.
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Marketing with balls
Marketing has turned too much into communication. Marketers need to show more leadership. This is suggested by professors Henry Robben and Rudy Moenaert in their new book, ‘Marketing met Ballen – De negen bouwstenen voor jouw persoonlijke businessmodel’ (Marketing with balls – The nine building blocks for your personal business model). This is the first marketing book not to focus on marketing for the organization, but on the characteristics of marketers themselves.
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Alumni help selecting BSc students
The new Bachelor of Science in Business Administration is all set to start at Nyenrode in August. Several Nyenrode alumni abroad helped with the selection process to ensure the quality of the students for the program. Alumna Gayle van Beeten: “After all, we are the ambassadors for Nyenrode all around the world. We can enthuse potential students, and give them some useful tips from our own experience along the way.’’
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Iris Griffioen wins Business Game
At the end of May, Iris Griffioen won the Business Game for MSc potentials which Nyenrode organized jointly with Aebi Schmidt Holding (ASH). ASH produces complex machines and vehicles for winter road maintenance, among other things. The case involved the potentials drawing up a communications and marketing plan for the company. As winner of the Business Game, Iris receives a full scholarship for the full-time MSc in Management program.
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Sports Leadership lectures
International MBA students and students of the MSc in Management program can now opt for a new elective subject: Sports Leadership. In recent weeks the first 26 students – all with a major passion for sport – were presented with a selection of lectures which will also be delivered during the one-year Sports Leadership Program.
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‘Systeemdenken’ book a bestseller
More than 15,000 copies have now been sold of the book, ‘Systeemdenken’ (systems thinking) by Dr. Jaap Schaveling, organizational dynamics and leadership lecturer. It could thus be regarded as a bestseller. In the book Schaveling offers new insights into complex situations, based on ‘systems thinking’. This makes fixed patterns in the organization visible, and they can be breached where necessary.
Foundations of Management Court Organization
Eight judges from the Joint Court of Justice in Curaçao took part in the ‘Court Organization Foundations of Management’ course at Nyenrode. Nyenrode developed the program specially for local judges operating in a management position, or who may have interest over the longer term in a position in the Joint Court of Justice of Aruba, Curaçao, Sint Maarten and Bonaire, Sint Eustatius and Saba.
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Rotterdam 100
Gizem Canli, accountancy student at Nyenrode, won the final of Rotterdam 100 with her team. Rotterdam 100 is a competition in which 100 students and young professionals work on innovative ideas for the city and the port. They pitched their ideas in a boxing ring on June 7.
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Oranjerie sponsorship
During the annual Luctor et Abortior fraternity cycle trip, Nyenrode Fund (Stichting Nyenrode Fonds) received a check to restore the peach greenhouse of the Oranjerie, one of the national monuments on the estate, to its former glory. It will be fully renovated.
Adapting to ever-evolving businesses
Desired skillsets are changing and adapting to the needs of ever-evolving businesses around the globe. Business schools must thus change what they teach, argues Nyenrode’s Dean, Professor Leen Paape, in an article on Changeboard.
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HARTSLAG exhibition
The HARTSLAG (literally, heartbeat) exhibition can be viewed at Nyenrode Business Universiteit from June 9 through September 18. Thirty people from the Nyenrode community (ten students, ten alumni and ten employees) were able to view the 50,000 works from Kunst.nl online, selecting works for the exhibition from their computer terminals. Kunst.nl belongs to Nyenrode alumnus Bram Polak, and with almost 2,000 corporate principals has been the leader in corporate art rental for some 30 years.
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Claim Your Chair
The Claim Your Chair project was launched last year to collect money to improve several of the lecture halls on campus. Alumni and other relations from the Nyenrode community could make a donation, in return for which they could choose a chair in the hall to bear their nameplate. Some 111 people have now taken the opportunity to ‘claim’ a chair.
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Rugby at Nyenrode
Rugby has played an important role at Nyenrode since 1946. For some years Rugbyclub Nijenrode has been proud to again be taking part in the ‘Jonghe Honden Competitie’. In it Rugbyclub Nijenrode competes against other student rugby teams from the area. Student Robbert Rosenkamp writes about why rugby and Nyenrode are inextricably linked.
>> Read more (Dutch)
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Sports hall renovation
Renovation of the sports hall has now reached phase 3. After replacement of the sports floor and the lighting, painting the hall and rebuilding the fitness area, now the entrance, the corridors and the sanitary facilities are due to get a facelift. To keep any disruption to a minimum for students and other users, the operations have been scheduled for the summer (July 11 to August 5).
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